As the Media and Communications Officer for QUT Big Lift, I developed the club’s visual identity and digital voice, documenting our work, promoting our values, and fostering connection across our community; through thoughtful storytelling, cohesive branding, and strategic event promotion, I helped revive the club’s visibility and engagement, ultimately contributing to one of its strongest years of membership and participation.
SITUATION.
This was a volunteer role with QUT Big Lift, a student-led organisation dedicated to supporting rural and regional communities through needs-based volunteering. The club operates with four core values: (1) engagement with regional communities, (2) needs-based support, (3) fostering student development, and (4) respect for Aboriginal and Torres Strait Islander peoples.
Big Lift’s community consultants maintain year-round contact with towns to ensure our contribution is genuinely useful, and that our arrival on trips is welcomed, expected, and grounded in relationship-building.
When I stepped into the role, the club’s media presence and visual identity were underdeveloped, despite the importance of clear communication for recruitment, storytelling, and community trust. As Media and Communications Officer, I was responsible for documenting our work, shaping how we presented ourselves, and using content to strengthen our internal and external communities.
Big Lift's Core Club Values
TASK.
My task was to establish a cohesive visual identity and voice for QUT Big Lift, promote the club’s values, and ensure our digital platforms reflected the heart of what we do. Working closely with our media producer, we formed the club’s creative team: responsible for content, branding, event promotion, and sharing our impact.
This included sharing the stories of our major “Big Lifts” (large volunteering trips at the end of each semester), “Mini Lifts” (mid-semester volunteering initiatives), and a range of student events such as O-Week stalls, welcome nights, trivia nights, volunteering days, and partnerships with regional festivals and community gardens.
Upcoming Event Announcements
ACTION.
Together, the media producer and I created a suite of assets that brought consistency, clarity, and vibrancy to the club’s presence. We developed a visual identity system that balanced cohesion with flexibility. Our approach aimed to be colourful, inviting, and community-centred, visually expressing the warmth and energy of the Big Lift culture.
We documented trips, photographed events, captured stories, promoted upcoming initiatives, and actively worked to make the club visible and approachable. Every decision was tied back to our four core values, ensuring authenticity and respect in how we represented the people and places we engaged with.
Volunteer Trip Information - Big and Mini Lifts
Trivia Night Event Information
Local Volunteering Events
RESULT.
Across my year as Media and Communications Officer, the club saw significant growth in membership and participation. We ran some of our largest Big Lifts in recent years, particularly meaningful following the post-COVID decline in awareness and involvement. Our strengthened visual identity and consistent media presence helped reintroduce the club to the university community, building excitement, trust, and a sense of belonging.
We remained deeply aligned with our four values while expanding our reach and impact, and I’m still incredibly proud to have contributed meaningfully to both the club and the rural communities we had the privilege of visiting.
We remained deeply aligned with our four values while expanding our reach and impact, and I’m still incredibly proud to have contributed meaningfully to both the club and the rural communities we had the privilege of visiting.
Quarterly Recaps!